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Research papers

Bridging market paradoxes

Living in a glo-cal culture isn't easy: major trends and local particularities converge, collide and finally merge in a sort of cultural mash, which has both to be dissected into its particularities and understood as a whole in the quest for consumer...

Catalogue: Latin America 2008
Author: Saul Feldman
May 13, 2008
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Citation

Feldman, S. (2008a, May 13). Bridging market paradoxes. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/bridging-market-paradoxes